Global Marketing Director - WHERENESS

About ACTUAL Inc.

ACTUAL Inc. is a Kyoto-based company specializing in spatial presentation, cultural documentation, and immersive digital experiences. The company provides WHERENESS, a 360-degree spatial cataloging platform that enables the recording, preservation, and sharing of cultural and artistic spaces. ACTUAL aims to bridge the real and virtual worlds, designing experiences that enhance our engagement with physical and digital spaces.

About WHERENESS

WHERENESS is a pioneering project dedicated to transforming how cultural heritage and art collections are archived, presented, and experienced. By leveraging AI-driven visualization, advanced digital collection management, and immersive technologies, we empower museums, collectors, and institutions to digitize and share their collections seamlessly. Our mission is to democratize access to cultural assets while ensuring their long-term preservation and global accessibility.

We are seeking an experienced Global Marketing Director to lead our marketing efforts and elevate the WHERENESS platform to an international audience. If you’re passionate about scaling a cutting-edge product at the intersection of art and technology, we’d love to hear from you!

Role & Responsibilities

As a Global Marketing Director at WHERENESS, you will:

• Develop and implement a strategic global marketing plan to increase brand awareness and user adoption of the WHERENESS platform.
• Lead cross-functional teams (including product, design, and sales) to ensure consistent messaging and brand positioning across all channels.
• Manage multi-channel marketing campaigns—including digital advertising, social media, events, and PR—to target museums, collectors, institutions, and art enthusiasts worldwide.
• Identify and cultivate strategic partnerships with cultural institutions, technology platforms, and influencers that can help expand WHERENESS’s global reach.
• Monitor and analyze key performance metrics (KPIs) to refine marketing strategies and maximize ROI.
• Oversee the creation of compelling content and storytelling that highlights WHERENESS’s unique value proposition, from AI-driven insights to 3D/immersive experiences.
• Lead the marketing team in developing new approaches to global market entry, ensuring regulatory compliance and localized marketing for different regions.
• Stay informed of industry trends and emerging technologies, leveraging insights to innovate and maintain WHERENESS’s competitive edge in the market.

List of Skills

Marketing Strategy & Leadership

• Proven experience in global marketing strategy development and execution within SaaS or tech-driven industries.
• Strong track record in team leadership, cross-functional collaboration, and aligning marketing initiatives with business objectives.

Digital Marketing & Analytics

• Expertise in digital marketing channels (social media, SEM/SEO, email marketing, display ads).
• Proficiency in marketing analytics tools (Google Analytics, HubSpot, or similar) to measure campaign effectiveness and inform strategic decisions.
• Ability to interpret data-driven insights and translate them into actionable plans to drive user acquisition, retention, and brand growth.

Brand Management & Storytelling

• Experienced in crafting brand narratives and messaging that resonate with diverse audiences across multiple geographies.
• Skilled at producing marketing collateral (videos, presentations, case studies) that effectively communicate product value.

Partnerships & Community Building

• Strong network in the art, culture, or technology sectors and the ability to forge meaningful partnerships.
• Track record in community-building efforts, influencer marketing, and event sponsorship or organizing.

Other Requirements

• Proficiency in English and Japanese typography and copywriting is a plus, ensuring brand consistency in both markets.
• Passion for arts and culture, with a keen appreciation for how technology can enhance cultural preservation and storytelling.

Persona

• Visionary leader with a global mindset and a passion for merging art and technology.
• Proactive communicator who can inspire diverse teams and stakeholders.
• Data-driven, yet creative thinker who embraces innovation and experimentation.

What We Offer

• A pivotal role in shaping the future of digital cultural preservation on a global scale.
• Cutting-edge technology and research opportunities in AI, 3D visualization, and digital humanities.
• An international and mission-driven team, dedicated to innovation in art and technology.

Salary

• Negotiable