Digital Marketing

Tokyo
Partial Remote
Full-time
February 28, 2025

Job description

Yay!, the virtual world of interconnected interests, began in January 2020. With 9M+ registered users as of November 1, 2023, Yay! currently serves as a new virtual world for users to find their interests, get connected, and have fun making group calls and more. Within the Circle feature, anyone can create a community group based on common interests, whether it's games, anime, music, or other hobbies. The current total number of group communities has grown to approximately 90,000. In August 2022, Yay! announced a contractual partnership with bitFlyer for the implementation of Initial Exchange Offering (IEO), and subsequently, released the YAY White Paper outlining the scope of web3 initiatives in November 2023. In the future, building a token economy on Yay!, nanameue aims to realize the virtual world of the web3 era in Yay!.

The digital marketing member will be responsible for accelerating user acquisition through various approaches such as improving the UX and optimizing the ASO. They will also focus on the expansion and all marketing-related activities for our web3 segment and work with all relevant stakeholders and directly with the guidance of the CEO.

Responsibilities

Planning and implementation of campaigns for users and analytics on effectiveness
Planning, management, and execution of all web3 application segment
Build up communities and increase user retention
User analytics, Strategy construction and execution based on the user trends
Improve convenience and continuous utilization rate through UX improvement
Consideration and executing of personalization and recommendation based on customer behavior and preferences
Develop and implement strategies for App Store Optimization
Maximize advertising monetization using ad networks and other methods

Job Requirements

5+ years of experience in building and executing marketing strategies
Strong understanding of web3 space from marketing and user perspective
Experience in building communities and data analysis on user experience
Experience in APP or Web advertising management
Experience monetizing applications using ad networks
Experience in analysis using SQL, etc.
Experience in product improvement with communication with engineers

Language

Japanese: Fluent
English: Business Level

Benefits

Competitive salary and performance-based bonus plus standard social security insurance
Hybrid Work Environment
Flextime: Core time 11:00 to 15:00
For overseas candidates: Visa Support, Re-location assistance to help you start your life in Tokyo
Holidays: Annual leave, Summer as well as Winter Holidays, Childcare and Family care leave
Transportation allowance OR if you live near the office, we will give you 20,000 JPY monthly towards your rent

APPLY NOW ➜Japanese Required ⚠️

About nanameue

At nanameue, Inc., their focus is to connect people through social media. nanameue, Inc. started in May 2013 with roots in Japan and Thailand. They have built one of Japan’s top chat applications with 9M+ registered users and 75,000+ communities—and still growing! nanameue, Inc. is made up of people from diverse backgrounds, including Japan, Thailand, Malaysia, Brazil, and Australia. To maintain a global culture, our company language is English, and they continue to welcome new members from around the world. nanameue's goal is to build a virtual space where everyone can be their authentic selves and feel truly welcomed.

With around 6.5 million registered users in the first 3 years, their engineers have the opportunity to take on complex but rewarding technical challenges.

Being an international company, approximately half of their members come from overseas: they have members from places like Thailand, China, Malaysia, Philippines, Australia, and Brazil. And nanameue use English as the official company language.