CRM Lead, New Business

Tokyo
Partial Remote
Full-time
December 30, 2022

Team Mission

インターネット事業環境の変化やメディア事業の変化に伴い、お客様の購買活動やニーズの変化に応え続けるためには、既存のやり方にとらわれない事業変革が必要です。

特に、ニュースを含むコンテンツの新しいエコシステムを作ることをスマートニュースの最重要課題の一つと位置付け、サブスクリプションを含むコンテンツの課金プラットフォームの構築を行っています。顧客の声や情報、パブリッシャーやビジネスパートナーの声をベースに「世界中の良質な情報を必要な人に送り届けるためのUX中心の新しい課金メディア」への実践と改革を、グローバルで共に推進頂ける方を募集しています。

Role and Responsibility

事業またはプロダクトのKPI管理
機能認知率/課金CVR率の改善ためのユーザーコミュニケーション
Pricing testなどの管理
Push ,Mail,SNSなどの管理など
将来的にはコミュニティマネジメントとしてファンクラブ機能などのオペレーションに拡張できる
データに基づいた仮説をたて、仮説を検証するために適切な A/B テストを設計し、実行する。テスト結果を分析し、次のアクションプランを作る
チームをモチベートし、プロダクトを改善し続けることで、チームの目標を達成する
会社の使命、ビジョン、ミッションを達成するために、よりよいプロダクトをユーザに提供するための意思決定を行う

Business or product KPI management
User communication to improve feature recognition rate / billing CVR rate
Management of Pricing test, etc.
Management of Push, Mail, SNS, etc.
In the future, it can be extended to operations such as fan club functions as community management.
Make hypothesis based on data, design and execute appropriate A/B test to validate the hypothesis. Analyze test results and create next action plans
Motivate the team to continue to improve the product and achieve team goals
Make decisions to deliver a better product to users in order to achieve the company's mission, vision, and mission

Requirements

Must

3年以上のCRMまたはそれに準ずる経験
CRM施策の企画立案と実践、効果検証の経験
ユーザ感覚をもっていること
SmartNewsのミッション、プロダクト、ユーザー体験に共感できる方
ビジネスレベルの日本語
Growth Mindset / Self Starter

3+ years of CRM or equivalent experience
Experience in planning and implementing CRM initiatives and verifying their effectiveness
Have a strong sense of user experience
Empathy with SmartNews mission, products, and user experience
Business-level Japanese.

Nice to Have

Brazeなどのコミュニケーションツールの経験
Google Analytics等のマーケティングツールの経験
サブスクリプションまたはエンドユーザー課金サービスの経験
メディア事業の経験
新規事業の経験
モバイルアプリの経験
日本文化、日本のユーザへの興味や知識
プロダクトマネジメントだけでなく、収益に責任を持つビジネスを運営した経験
ビジネスレベル英語が望ましい

Experience with communication tools such as Braze
Experience with marketing tools such as Google Analytics
Experience with subscription or end-user billing services
Experience in media business
New business experience
Experience with mobile apps
Interest in and knowledge of Japanese culture and Japanese users
Experience running a business with revenue responsibility as well as product management
Business-level English is preferred

Benefits

語学学習など自己研鑽やキャリア開発のサポートプログラム
SmartKitchen - ランチカフェテリア無料（東京オフィス）
地球珈琲 - バリスタが淹れる本格珈琲無料（東京オフィス）
交通費支給 (上限5万円)
各種社会保険

APPLY NOW ➜Japanese Required ⚠️

About SmartNews

Recently crowned Japan's latest tech unicorn, this company runs a wildly successful news service that’s powered by machine learning. It's an engineering-focused company (One of co-founders is an engineer) and they have offices in San Francisco, Palo Alto, Shanghai, Beijing that are apparently doing quite well too.

The mission of SmartNews is to discover and deliver quality stories to the world. Since its inception in 2012, the SmartNews app has been downloaded over 50 million downloads and maintained a monthly active user count of over 20 million.

In addition to being one of the most popular smartphone apps in Japan, SmartNews has worked hard on building their business in the US. They now have partnerships with over 300 major news publications in the US like CBS, Entertainment Weekly, Business Insider, National Geographic and more. They’ve had a great deal of success due to their ML-based sorting and recommendation systems.

SmartNews has a highly diverse development team with many world-class engineers and others working from their offices in Japan,China and the US. They maintain a very strict hiring bar for technical hires and an engineering-driven culture that makes them one of the strongest tech companies in Japan when it comes to technical skill level.

SmartNews is looking to hire the best people regardless of background, so they’re willing to hire people that don’t speak Japanese and (under normal circumstances) bring them to Japan from overseas if necessary. Everyone works together as one team regardless of location, and SmartNews provides everything their employees need to do their best work and maintains a Silicon Valley-inspired culture for engineers in Tokyo.

SmartNews's policies during COVID-19 are as follows:

All interviews are being conducted remotely
Employees are working remotely following the government’s instructions
They've given everyone some monetary incentive to support working from home

Japanese Language Policy
We do not require Japanese language ability in the working environment. We have a language support program if employees want to learn Japanese.
Visa Sponsorship
We support candidates to get a working visa from the start to the end (for JP office joiners).
Paid Leave
Our holidays shall include Saturdays, Sundays, national holidays, and other days designated by the Company.

Annual paid holidays
- 4-10 days of paid holiday will be granted depending on the month in which you join the Company.
- From the second year and onwards, paid holidays will be granted according to the number of years of your employment on April 1st of each year. The number of days granted shall be set forth in the Work Rules.
Other leaves
- Summer holidays
- Year-end and year-beginning holidays
- Special leave for congratulation or condolence (marriage or immediate family death)
- Sick/Injured Child Care Leave
- Family nursing care leave
- Maternity and paternity leave
Benefits
☕️ ChikyuCoffee - Delicious coffee provided by our Barista every day

🍹 Free soft drinks

🌽 SmartKitchen - Healthy organic lunch on a daily basis for free at our cafeteria

👩‍🎓 Foreign language development support

💜 Various social insurance benefits included

🏥 Health insurance

📓 Free book rent from our library collections

🌎 Translation/interpretation support (EN<>JP)
Remote Work
We accept work from home policy during natural disasters and emergency situations. Our company’s working policy during the pandemic follows the government’s recommendations.
Work style
Our engineering and product teams follow the discretionary labor system to better collaborate with members in the US and China.
Diversity
We support diversity in various ways and those are not simply reflected in the quantitative goals.

We have employees with 18 different nationalities. Groups of small gatherings with similar interests are actively communicating across divisions, departments, and regions. We have monthly Global All Hands to share important notes from each region and be aligned globally.

All employees in SmartNews have different personal and professional backgrounds and experiences.
Parents and Family
We are supporting our employees in various ways to help them manage their work better with family care.

We have 10 annual paid leaves (for a child) for employees with children until they enter highschool.

Working from home is encouraged when their family needs care. Employees can freely invite their family to the Smart Kitchen (our corporate kitchen where free lunches are served).

During the working from home period because of the pandemic, employees with small children autonomously held some online sessions for their children such as reading fairy tales and mutual online babysittings.